Sometimes we only have less than a minute to grab the attention of a person and win them over. There's no time for an extensive piece of content and this is where Micro-Content shines. Catchy short form videos/photos with effective one-liners are the key ingrediant to net the "quick fishes". Long form video can easily be dissected into effective micro-content and if you're on a budget, planned micro-content will keep costs low and you're engagement high.